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Learn more about websites, branding, email, and digital marketing.
March 29, 2022
7 Easy Tips to Create a Content Calendar

Want to know what seems more intimidating than creating content?  Planning it out. Many business owners struggle with this, as it can appear more complicated than it really is. Usually, the thought of creating a content calendar sounds like a difficult task, so rather than planning their content, business owners put it off. Creating content […]

June 30, 2021
How to increase your customer lifetime value.

Every marketing guru will tell you that its cheaper to keep a customer than gain a new one. And you know what? It's actually true. Think about your average customer. How much do they spend with you in one transaction? $100? $250? $500? Or more? Is that a one-time purchase? Or do they make more […]

May 25, 2021
The only 4 things you need for email marketing
May 18, 2021
Why this quote means so much to my business

They may forget what you said, but they will never forget how you made them feel. Carl W. Buechner Before starting Back Valley Creative, I spent over 20 years in the hospitality industry.  One of my favorite things about working in restaurants was creating experiences for my guests that they would remember.   For instance, one day […]

May 11, 2021
Build Your Brand By Sharing Your Knowledge

Are you afraid that sharing your knowledge will cost you sales? If you teach your audience too much, they won't need you? Don't worry, a lot of business owners feel that way....But it isn't true! In fact, by sharing your knowledge, this can actually bring you more sales and help you build a stronger brand! […]

May 4, 2021
5 Ways to Plan for Uncertain Times in Your Business

If 2020 taught us anything, it's that everything can change overnight. Business may be great right now, but even the "best times" aren't completely insulated from the worst times. It only takes a downturn in an industry, a recession or even a pandemic to create chaos. I mean, who knew a sideways boat would cause […]

April 19, 2021
3 questions clients ask me about website care plans.

Your website is an asset – an investment you have made into your business. And just like any other asset, you take care of it and protect it.

April 1, 2021
The 5 point checklist for project success

The success of any project comes down to good communication. If the team is on the same page, and everyone knows the expectations, it is so much easier to get to the end goal.

March 30, 2021
Finding your brand's personality

What is a brand personality and why is it important to your business? Imagine that your brand is a person – How do they act? What do they say? What clothes do they wear? What car do they drive? How do they communicate? Just like a real person’s personality is displayed through traits, behaviors, mannerisms, […]

March 9, 2021
What is the difference between a designer and a developer? (Cocktail Party Edition!)

Cue the Jimmy Buffett tunes and pour up that pitcher of margaritas! It’s another edition of Cocktail Party Knowledge! You need a website.  And you are figuring out that there are web designers and web developers.  So which one do you need? First, what’s a designer and what’s a developer?   A designer is a focused on the […]

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