Owner-led
Every project is led by me, start to finish. When a project needs extra hands, I bring in specialists I trust and stay your point of contact.
About
Hey, y'all. I'm DeAnn.
I build websites for established businesses, the kind that have earned their reputation and need a site that finally shows it.
My story
I ran a business before I ever built a website
I spent over 20 years in restaurant management. Running a multi-million dollar restaurant taught me what owners deal with every day: payroll, staffing, customers, and never enough hours. It also taught me that people remember how you made them feel.
I started Back Valley Creative in 2020. Along the way I earned my MBA, worked as a UX designer at Sartorius, a global life-science company, and became a project manager at a digital marketing agency, where I lead website builds for contractors, law firms, and medical offices. Now I’m putting all of that into a studio of my own.
Why "Back Valley"?
Where you come from shapes who you are
I used to live on Back Valley Road in Soddy-Daisy, Tennessee. I think of the name the way winemakers think about terroir: where something grows shapes what it becomes.
Your business is the same. Your town, your customers, and your years of work make you who you are, and your website should show it. That’s why I don’t use templates.
How I work
What you can count on
Plain answers
No jargon and no runaround. You always know where your project stands and what comes next.
Built to hand off
Your site is yours. It is easy to edit, and you own the domain, the site, and the content.
Local roots
Based in Statesville and happy to meet in person around Charlotte and Lake Norman.
Areas I serve
Rooted in the Carolinas. Working nationwide.
I'm based in Statesville and work with established businesses across the Carolinas, in person when it helps and over video when it doesn't.
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Home base
Statesville, NC
Where Back Valley Creative is based. Coffee and an in-person kickoff are easy to arrange.
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About 25 mi
Mooresville & Lake Norman, NC
Growing service businesses around the lake that need a site to keep up with new customers.
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About 40 mi
Hickory, NC
Catawba Valley contractors, manufacturers, and family businesses with decades of reputation.
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About 45 mi
Charlotte, NC
Established firms across the metro that want a local partner instead of a big agency.
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About 65 mi
Fort Mill, SC
Fast-growing Fort Mill and Tega Cay businesses ready to look as established as they are.
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About 70 mi
Rock Hill, SC
York County businesses whose website has fallen behind their reputation.
Let's talk about your business
A relaxed 20-minute call. We'll talk about your goals and whether we're a good fit.