Web design for established businesses · Statesville, NC

Your business has outgrown your website.

You've spent years building a good reputation. I build websites that show it, bring in calls, and stay easy to update. Every project is led by me, from the first call through launch day and after.

Not sure what you need? Find your fit in three taps

Serving Statesville, Mooresville, Hickory, Charlotte, Rock Hill, Fort Mill, and businesses across the Carolinas.

Every project is led byDeAnn BurrisMeet DeAnn
  • UX designerformerly at Sartorius, a global life-science company
  • Project managerat a digital marketing agency, leading website builds
  • MBAplus 20+ years running a business
  • One contactyou work with me, not an account manager

Same business, two websites

What outgrown looks like

Drag the handle. On one side, the kind of site plenty of good local businesses still have. On the other, the same business with a site built to bring in calls.

The Tallow Creek Roofing concept homepage with a bold headline, a storm-sky house photo, and inspection and call buttons
Tallow Creek Roofing is a fictional concept business. The before version is a mock-up of a typical dated small-business site. See the concept projects

Is this you?

Built for businesses past the startup stage

Most of my clients have been open for years. Referrals keep them busy, but their website is old, slow, or hard to change.

  • Customers tell you they found you in spite of your website.
  • Changing a phone number or a photo means calling someone and waiting.
  • You show up on Google for your name, but not for what you do.
  • Your last web company stopped answering emails.
  • You're ready to invest in a site, as long as it pays for itself.

Services

Ways we can work together

No templates. Your site is built around your town, your customers, and the reputation you've earned. Every page has simple labeled fields, so you can update text and photos yourself without breaking the design.

Small Website Trailhead

Starting at$1,950

A custom site of up to 5 pages with one round of revisions. I write your copy from a short questionnaire and a call. Built for businesses that already have their logo and photos ready to go.

Best for a fast, clean rebuild

Custom Website Ridgeline

Starting at$3,950

For more involved builds: more pages, service and area pages, copywriting for every page, and an SEO-ready setup, with unlimited revisions until every detail is right.

Best for growing or multi-location businesses

Brand Refresh Landmark

Starting at$950

A clean, modern logo in every format you’ll need, plus a brand sheet with your colors and fonts. Ready for trucks, yard signs, uniforms, and the web. It's $750 when you add it to a new website.

Best when the logo looks dated

Ask about this

Website Check-up Overlook

Starting at$350

A full review of your current site's speed, mobile experience, ease of use, and SEO basics, plus how well it turns visitors into calls. You get a clear, prioritized fix list. Hire me to rebuild within 60 days and the $350 is credited toward your build.

Best if you're not ready to rebuild

Ask about this

Care Plans

Starting at$79/mo

Hosting, backups, and site updates handled for you every month, so your site stays current without you touching it.

Not sure which one fits? Tell me about your business and I'll recommend the right starting point.

Get a recommendation
DeAnn Burris
DeAnn at the top of Flat Top Mountain, overlooking Dunlap, Tennessee
Dunlap, TN · from Flat Top Mountain

About

Hey, y'all. I'm DeAnn.

Before I ever built a website, I spent over 20 years in restaurant management. Running a multi-million dollar restaurant taught me what owners deal with every day: payroll, staffing, customers, and never enough hours.

I started Back Valley Creative in 2020. Since then I’ve worked as a UX designer at Sartorius, a global life-science company, where I learned to design around how real people use a site. Today I’m a project manager at a digital marketing agency, leading website builds for contractors, law firms, and medical offices. Now I’m taking on a small number of local clients of my own.

Every project is led by me, start to finish. When a project needs extra hands, like photography, copywriting, or development support, I bring in specialists I trust, and I stay your point of contact. I live in Statesville with my husband Brett.

Why "Back Valley"?

I used to live on Back Valley Road in Soddy-Daisy, Tennessee. I think of the name the way winemakers think about terroir: where something grows shapes what it becomes. Your business is the same. Your town, your customers, and your years of work make you who you are, and your website should show it.

Based in Statesville, NC Building websites since 2020 MBA 20+ years running a business

Not sure what you need?

Find your fit in three taps

Pick one answer for each question. Your recommendation and a starting price show up right away. No email required.

1What's going on with your website?
2What kind of site do you need?
3How do you feel about your logo?

Your recommendation will show up here.

How a project goes

From first call to launch day

  1. Intro call

    A relaxed 20-minute call about your business, your goals, and whether we're a good fit. No pressure and no sales pitch.

    You
    Tell me about your business and what isn't working.
    Me
    Ask good questions and tell you plainly if I'm the right fit.
    Takes
    20 minutes
  2. Lay of the land

    I map out your pages, your content, and how customers will find you. You get a clear quote and timeline.

    You
    Share logins, photos, and anything you already have.
    Me
    Map your pages and content, then send a clear quote and plan.
    Takes
    A few days after our call
  3. Design

    You see your homepage design first, and we refine it together before I build the rest of the site.

    You
    Look it over and tell me what you think.
    Me
    Design your homepage, then refine it with you.
    Takes
    Moves as fast as your feedback
  4. Build

    I build every page with simple labeled fields, so updating text and photos takes minutes.

    You
    Review pages as they come together.
    Me
    Build every page and test it on phones and computers.
    Takes
    Depends on the plan you pick
  5. Launch day

    I handle the domain, hosting, redirects from your old site, and Google setup. Then we pop the champagne.

    You
    Give the final OK.
    Me
    Domain, hosting, redirects, and Google setup.
    Takes
    One day, planned around your schedule
  6. Stay sharp

    You get a training video and a website owner's manual. Or pick a care plan and I'll handle the updates.

    You
    Get back to running your business.
    Me
    Updates, backups, and edits if you pick a care plan.
    Takes
    As long as you like

Care plans

Keep it running. Keep it current.

Edit your site yourself anytime, or send over your changes and they'll be handled as part of your plan.

Essential

$79 / month

Quick updates to text, photos, hours, and prices. Up to 3 updates a month, handled in the order they come in.

  • Fast managed hosting
  • Daily backups
  • Plugin and security updates
  • Uptime monitoring
Start with Essential
Most picked

Plus

$149 / month

Everything in Essential, plus new sections, staff and service changes, and seasonal promos. Up to 8 updates a month, with priority handling.

  • Everything in Essential
  • Monthly site health note
  • Promos, banners, and seasonal changes
  • Priority handling
Start with Plus

Plans are month to month, and you can cancel anytime. If a change grows into a bigger project, like new pages, a new page design, or a new feature, you'll get a flat quote before any work starts. See everything that's included

Work

The kind of site I build

These concept projects show my approach for established local businesses. The businesses are fictional.

See the full projects
Tallow Creek Roofing homepage, full length

Concept · Roofing contractor

Tallow Creek Roofing

A five-page Small Website build: storm-damage and financing pages, a review section, and an estimate form up front.

Sourwood Family Dental homepage, full length

Concept · Dental office

Sourwood Family Dental

A calm, five-page site for a family practice: a new patient special, clear insurance info, and appointment requests up front.

Lantern Ridge Vineyard homepage, full length

Concept · Winery

Lantern Ridge Vineyard

An interactive vineyard map, a build-your-tasting-flight tool, and a season timeline that updates itself every month.

She paid very close attention to what I wanted on my website and ways to improve it. No question or request was ever too much for her.
Shauna N. · Owner, Newcity Assists

Want a site like these for your business?

Book a 20-minute call

Areas I serve

Rooted in the Carolinas. Working nationwide.

I'm based in Statesville and work with established businesses across the Carolinas, in person when it helps and over video when it doesn't.

  • Statesville, NC

    Where Back Valley Creative is based. Coffee and an in-person kickoff are easy to arrange.

    Home base
  • Mooresville & Lake Norman, NC

    Growing service businesses around the lake that need a site to keep up with new customers.

    About 25 mi
  • Hickory, NC

    Catawba Valley contractors, manufacturers, and family businesses with decades of reputation.

    About 40 mi
  • Charlotte, NC

    Established firms across the metro that want a local partner instead of a big agency.

    About 45 mi
  • Fort Mill, SC

    Fast-growing Fort Mill and Tega Cay businesses ready to look as established as they are.

    About 65 mi
  • Rock Hill, SC

    York County businesses whose website has fallen behind their reputation.

    About 70 mi

Questions

What owners usually ask

How much does a website cost?

A Small Website starts at $1,950 and Custom Websites start at $3,950. Your quote depends on the number of pages, how much writing is involved, and features like online booking or payments. You get a fixed quote before any work begins.

How long does it take?

A Small Website moves quickly once your logo and photos are ready. Custom Websites have more to plan and write, but they still move quickly. The biggest factor is how fast feedback comes back.

Do you write the content?

Yes, for both. For a Small Website I write your copy from a short questionnaire and a call. For a Custom Website we go deeper in conversation, and I write every page for you to approve.

What if I don't have good photos?

Real photos of your team and your work always perform best, so we start with yours. Where there are gaps, I fill them with licensed stock photos or AI-generated images for backgrounds and details.

Will I lose my Google rankings if I replace my site?

Not if it's done carefully. I map your old pages to the new ones and set up redirects, so the rankings you've earned carry over. After launch, I watch Search Console for problems.

How do payments work?

Most projects are split into a deposit to get started and the balance at launch. Larger projects can be split into three payments.

Do I own my website?

Yes. Your domain, your site, and your content belong to you, and you get full admin access at launch.

Can you help with my Google Business Profile?

Yes. I tune up your profile at launch so it matches your new site. If your hours or phone number change later, a care plan covers updating them.

Get started

Let's see if we're a good fit

Tell me a little about your business. I'll reply within one business day to set up a 20-minute call.

Call or text
(980) 434-6672
Based in
Statesville, NC

Request a custom quote