Free · 12-point website self-check
Is your website quietly losing customers?
Twelve yes-or-no questions about your own website. Most take a minute or less to check. Your score and a plain-English fix list show up right here, with no email needed.
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Worth a closer look
Several basics are missing, which usually means your site is quietly sending customers somewhere else. Sometimes the answer is a list of fixes, and sometimes it's a new website. A Website Check-up tells you which.
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A few things to fix
Your site does some things well, but the gaps below are probably costing you calls. Most of them are small fixes.
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Your site is on solid ground
Your website covers the basics most local sites miss. The job now is keeping it that way, with updates, backups, and small changes as your business grows.
Fix these first
Nothing to fix on this list. Nicely done.
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NoWhen you search your business name on Google, does your website show up on the first page?
Why it matters. If your own name doesn't bring up your site, Google may be hiding it or can't tell it's yours. People who look you up land on directories or competitors instead.
Try this. Make sure your site isn't set to hide from search engines. In WordPress, it's a checkbox under Settings, then Reading.
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NoDoes each main service you offer have its own page?
Why it matters. People search for the exact service they need. One page that lists everything rarely shows up for any of them.
Try this. Start with your most profitable service. Give it a page that says what it is, who it's for, how pricing works, and how to get in touch.
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NoDoes your site say which towns or areas you serve?
Why it matters. Customers and Google both look for this. Without it, you're harder to find in the towns around you.
Try this. Add a line to your homepage and footer that names the towns you serve.
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NoOn your phone, can you read everything without pinching or zooming?
Why it matters. Most local customers find you on a phone. If they have to zoom, many give up and go back to their search.
Try this. This usually means the site wasn't built for phones. It's a bigger fix, and worth a professional look.
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NoOn your phone, can you tap your phone number to call?
Why it matters. If the number can't be tapped, customers have to remember it or copy it. Some won't bother.
Try this. Ask whoever manages your site to turn the number into a tap-to-call link. It's a small change.
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NoDoes your site open without a pop-up covering the page?
Why it matters. Pop-ups are hard to close on a phone, and Google counts them against you.
Try this. Turn the pop-up off on phones, or switch it to a small banner.
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NoCould a stranger tell what you do, and where, within five seconds of seeing your homepage?
Why it matters. If the first thing people see is a slogan or a welcome message, they have to work to find out whether you can help them.
Try this. Make your top headline say what you do and where, in plain words. For example: "Roof repair and replacement in Statesville."
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NoIs there a clear button to call, book, or get a quote near the top of your homepage?
Why it matters. If people have to hunt for the next step, fewer of them take it.
Try this. Add one button near the top for the thing you want most: Call, Book, or Get a Quote.
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NoDoes your site show proof, like reviews, photos of your real work, or how long you've been in business?
Why it matters. People hiring a local business want to know others have trusted you. Without proof, you look like everyone else.
Try this. Add three of your best reviews and a few photos of real jobs to your homepage.
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NoIs everything up to date: hours, prices, staff, the copyright year, and no expired specials?
Why it matters. An old date or a long-gone holiday special makes people wonder whether you're still open.
Try this. Walk through every page and list what's out of date. Most of these are quick text changes.
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NoWhen you send yourself a message through your contact form, does it reach your inbox?
Why it matters. Broken forms are common, and they fail silently. You never hear about the leads you didn't get.
Try this. If it didn't arrive, find out which address the form sends to and test again. If it went to spam, mark it as not spam.
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NoDoes your browser show your site as secure, with no "Not secure" warning?
Why it matters. Browsers warn visitors away from sites without a security certificate, and Google ranks them lower.
Try this. Most hosting companies include a free security certificate. Ask yours to turn it on.
Already working
- When you search your business name on Google, does your website show up on the first page?
- Does each main service you offer have its own page?
- Does your site say which towns or areas you serve?
- On your phone, can you read everything without pinching or zooming?
- On your phone, can you tap your phone number to call?
- Does your site open without a pop-up covering the page?
- Could a stranger tell what you do, and where, within five seconds of seeing your homepage?
- Is there a clear button to call, book, or get a quote near the top of your homepage?
- Does your site show proof, like reviews, photos of your real work, or how long you've been in business?
- Is everything up to date: hours, prices, staff, the copyright year, and no expired specials?
- When you send yourself a message through your contact form, does it reach your inbox?
- Does your browser show your site as secure, with no "Not secure" warning?
What this can't check
This self-check covers what a business owner can test in a few minutes. A Website Check-up also looks at what you can't see: search settings, page titles, tracking, broken links, speed, and updates. You get a written fix list and a walkthrough call.
Planning a new website?
The free Website Planning Worksheet helps you figure out what you need, gather what a designer will ask for, and compare quotes with confidence.