March 1, 2021

Let's have a (cocktail) party!

In my MBA program, I had an accounting professor that did something I wouldn’t have expected in an accounting class.  For the first 30 minutes of class, we discussed the news. We had to read the Wall Street Journal every day and be prepared to discuss current events in his class, and not just the events of the accounting world, but all business.  He expected us to have a “cocktail party knowledge” of everything we read throughout the week, meaning we could have a (somewhat) intelligent conversation with someone we met at party about the goings-on in the business world. 

And although I may not remember all the accounting formulas, I still remember that having a broad knowledge helps one to be more confident in speaking to others, even if it’s only “cocktail party” deep.  

This applies to your business, too.  You are the subject matter expert at what you do, whether its accounting, selling goods, designing websites, or creating content. But as a business owner, you are also in charge of finance, accounting, marketing, sales, systems, processes, etc.  And even if you are fortunate enough to hire others to be in charge of those things, you need a working knowledge of everything in your business so you can ensure that things run smoothly.  

So, your business needs a website.  And you don’t know a domain name from a host.  What do you do? You get some “cocktail party” knowledge from the subject matter expert. That’s me! I’m here to help.  In this series of blog posts, I’m going to help you understand different tech terms and concepts, so you can be “in the know.”

I'll raise a glass to that!

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