Your website is an asset – an investment you have made into your business. And just like any other asset, you take care of it and protect it.  

That’s what a care plan is – a way to protect your valuable, money-making, customer-producing, appointment-booking, 24/7/365 days a year #1 SALESPERSON - otherwise known as, your website.

Would you buy a shiny new car, drive it every day to work and back, run errands, pick up the kids, but skip every oil change? Never replace the tires? Hope the brakes still work great after 5 years? NO!  

Your car is an asset and to get the most return on your investment, you have to maintain it!

Websites that aren’t maintained are the same as a car that hasn’t had an oil change – plugins, themes, apps need updates or they become glitchy, or worse, stop working all together. 

Would you leave your car unlocked and running with the keys in the ignition, while you run in the store? Then, why would you let your website become outdated and unsecure and vulnerable to hacks?

Questions I’m often asked about website care plans.

Why are care plans so important? 

You spent good money on a website. You invested in a tool that helps you increase your revenue.  It is vital to protect it.  

Good care plans ensure that your plugins and themes stay up to date (so your website stays secure and functioning properly).  That your website stays up and running (good hosting) all the time (and fixes problems quickly if things fail). That if the worst happens and your website goes down, or is hacked, you have backups to quickly get you back online.

My website isn’t that big or complicated, do I still need a care plan? 

Even if you don’t hand off the care of your website to a professional, your website, no matter the size, needs to be maintained. 

Do you sell items on your site? Take payments from customers? Then you need to make sure your website is continually maintained to prevent data breaches.

Do you rely on your site to make sales? Do your leads come to your site to book with you? What would happen to your business if your site was out of date and didn’t work?

Can’t I just run the updates myself? 

Of course you can. But is that really the best use of your time? As a business owner, you wear many hats, and you are capable of completing nearly every task your business needs. 

But, I would bet, there are tasks that you delegate to experts. An accountant to do your taxes. A bookkeeper to do your payroll. A social media manager to help you build your tribe. A virtual assistant to manage your email and calendar.

I know I do.

I could do my own taxes. But, what if someone else was better at it than I was? Or could do it faster than I could? Or could find better ways to do it than I could? (Who could save me more money??) And if I delegated it off my plate, I could focus on money-making tasks in my business that would be a better use of my time.  

Maintenance is vital to keeping your website running its best all the time. Either you invested dollars, or hours of your own time, to create your business’s site – don’t let your hard-earned dollars, or your time, go down the drain.  Your website is not a “Set it and Forget it” thing. 

Love it.

Nurture it.

Take care of it.

And it will take care of business.

COVID has changed the way the world is doing business. An online presence for your business is so important to making sales in the "new normal." Here are a few more reasons you need a great looking website in 2021:

Your customers are looking for you online

Potential customers are looking for businesses online through search engines, Google Maps, etc.  If your competition is online, and you aren’t, guess who the customer will find?  According to Verisign, 91% of Americans are using the internet to search for local goods and services.  

You look reputable and trustworthy

Having a well-executed digital presence makes your business appear more professional to your customers. Many consumers look at Google’s reviews.  Google gets their information about your business from your website, such as hours of operation, address, phone number, etc.  Having a professionally built website with good search engine optimization (meaning you make it easy for google to find you) enables your customers to find you online.  

Websites are an inexpensive form of advertising

Think about how much a billboard costs. Or a magazine or newspaper ad. Or a TV spot.  In comparison, websites are much less expensive and they last much longer.  

You control the info and branding

Your website is a representation of your business and you can make it look however you like! Many businesses choose to include a blog on their site (great idea!) and this is a wonderful way to share more info about your business, industry, etc. and positions you as the expert.

You can make more money

If the vast majority of customers are looking for goods and services online, why would you not use that opportunity to sell to your customers!

A website saves you time

Customers have questions: What are your hours? How much does this cost? What are the benefits of your product or service? Where are you located? If your potential customers have to call you or come into your business to ask these questions, then it takes up valuable time.  Your website can answer all these questions and more!

Customers can engage with your business

Great business websites find ways for their customers to interact with them.  Using an effective Call to Action, you can get your customers to book an appointment, get a quote, subscribe to a newsletter, etc. Increased engagement leads to increased opportunities to convert leads into customers!

Websites are easy to keep up to date

Websites are getting easier and easier for businesses to use and keep up to date.  If something changes in your business, you provide a new product or service, its super easy to get your website updated with the latest info for your customers.

Its Free & Open Source!

WordPress is a completely free and open-source product.  As long as you have a domain name and hosting, you can use WordPress to build your site.  And since it is open-source, you can customize it however you like.  There is a huge community of developers who create new tools for WordPress, much of which is free!

It is the largest CMS.

WordPress is a Content Management System (CMS), a way for you to easily create, manage, and modify the content on your website.  It powers nearly 40% of the internet, and is by far the most popular CMS tool out there.  Because it is so widely used, there are tons of tools available to use with it and you can count on updates to keep it secure.

You own your website

Because WordPress is open-source, you own what you create with it.  With other web design services, such as Weebly or Wix, your content is not easily portable, and in some cases, not at all.  With WordPress, you can move your content easily.  

You can customize it to your heart’s content!

Its free, open-source and because of this, there are literally thousands of ways to customize your website through WordPress.  You can build a theme, use a free theme, buy a theme, use a builder like Divi or Elementor, use the built in Gutenberg Blocks to create whatever you want.  My personal favorite (and what I use) is Oxygen.  It’s lightweight (meaning it loads fast!) and its super secure.  

Oh, and the plug-ins! There are so many really great, free plug-ins that add functionality! Seriously, there are tons.  I could write posts just on all the great plug-ins you should have. (I think I’ll do that soon!)

It’s easy to use!

WordPress uses a universal dashboard – so whatever theme, builder, etc. that you choose, the WP dashboard always looks and functions the same.  WordPress began as a blogging CMS in 2003 and began as a way for bloggers to create their sites. Even though it powers some of the biggest names on the internet (ever heard of Beyoncé, anyone?) it also caters to anyone who wants to build a website.

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