Every marketing guru will tell you that its cheaper to keep a customer than gain a new one. And you know what? It's actually true.

Think about your average customer. How much do they spend with you in one transaction? $100? $250? $500? Or more?

Is that a one-time purchase? Or do they make more purchases over time? When you think about how much they spend, and how the continue to spend that money over time, you really start to realize what the lifetime value of a customer truly is.

(Don't mind me over here in the corner crying about how valuable I am to Target...I'm sure they know. Because I just realized what my lifetime value is.)

If you want to increase your customer's lifetime value, here are some ideas to get you started:

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