March 29, 2022

7 Easy Tips to Create a Content Calendar

Want to know what seems more intimidating than creating content?  Planning it out.

Many business owners struggle with this, as it can appear more complicated than it really is. Usually, the thought of creating a content calendar sounds like a difficult task, so rather than planning their content, business owners put it off.

Creating content doesn't have to be complicated. In fact, once you get the fundamentals in place, you’ll be surprised at how easy it is to maintain. You’ll wonder why you didn’t use a content calendar before!

I’m going to show you how to create one, but first, let’s take a look at what a content calendar is.

At its most basic, a content calendar is simply a written plan of what your content is, and when it will be published. It can be as simple as a Google Doc or Sheet, a ClickUp folder, or as advanced as an AirTable base.

I’m going to show you how to create your content calendar:

  • Goals – just like anything you want to get done in your business, it always starts with goals. Take some time to sit down and write out the main goals you want your content to achieve. For example, do you want to educate your audience, show them the behind the scenes of your biz to increase your know, like, trust factor, or optimize your blog for SEO?
  • Decide on content formats and topics – What kind of content will you be sharing? Social Media posts, blog posts, email marketing? What are your content pillars? Think of 3-5 pillars (or themes) for your content. Examples could be Tips & Tricks, Behind the Scenes, etc.
  • Timeline – Decide on when and how often you will be posting content. It could be daily, weekly, monthly, or even quarterly. Each type of content will most likely have a different schedule – social media is usually published more frequently than a blog post, for instance.
  • Create your template – Where will your content calendar be located? If you have a team, you need to have a space that is easily shareable. For instance, Google Sheets is easily accessible for a team. Or, if you use a project management software, like Asana, ClickUp or Monday, you can create a board and assign the content tasks to different team members with due dates.
  • Add your content to the template – Now it’s time to put the content in your calendar! Include content topics, titles, assign team members to specific content.
  • Keep up-to-date as you go – A content calendar helps you form the habit and checking it regularly will help you keep accountable. And if you have a team that you have assigned tasks, you can make sure the tasks get completed.
  • Review your content calendar – On a monthly or quarterly basis, review your content calendar. What content performed well? What content got the most engagement and what

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