May 4, 2021

5 Ways to Plan for Uncertain Times in Your Business

If 2020 taught us anything, it's that everything can change overnight. Business may be great right now, but even the "best times" aren't completely insulated from the worst times. It only takes a downturn in an industry, a recession or even a pandemic to create chaos. I mean, who knew a sideways boat would cause so much trouble?

As business owners, we have to be prepared for anything. That means, having a plan in place for when sh*t gets real.

Hopefully, you never have to put your plan in action. But you need a plan.

  1. Build and nurture your audience - Social Media can come and go. Facebook groups get shut down. You get thrown in Facebook jail and can't post. You use a song in an Instagram post and your account gets locked. But, if you've been collecting email addresses from your audience, then you still have access to your audience! You can still reach them and connect with them. So, if you aren't collecting email addresses, YOU NEED TO START. Like NOW! And then you need to talk to your audience. Send them updates on your biz. Give them juicy nuggets of info they can use. Give them value.
  2. Maintain good relationships - How much does it cost you to get a new customer? Isn't it easier (and cheaper) to get repeat customers? And what if your customers do the marketing for you - Hello, Referrals! If you make every customer feel special and loved and valued, they will be loyal. And loyal customers will be there for a business during difficult times.
  3. Create a special offer - At the most difficult times, one of the easiest ways to encourage customers to spend money is to offer a discount. People love a sale - create a landing page on your site to sell your LIMITED TIME offer. Create urgency around your offer. If you need help with this, email me and I can get your page set up.
  4. Don’t lose focus on the small things - A lot of businesses will focus on high ticket sales and forget about the smaller regular sales that they make on repeat. Small sales add up - make sure you are offering the add-on services and products to your customers.
  5. Think about the spending you can reduce - At a time of crisis, one of the first things a business will do is look at what spending they can cut. We all have to tighten our belts to get through a tough time. But don't, I REPEAT, DON'T cut out your marketing! You still need to make sales, and that means you still need to gain customers. And that means, you still need to market.

If you need help getting your plan together, reach out to me. I can help you set up an email capture form on your website and setup your email marketing plan, or create an on-brand landing page for your new offer.

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